BVTV Sales & Marketing Today Channel Host Malcolm Gallagher says; I learned early that without a customer you don’t eat! But I also learned early that it is easier to sell to an existing customer than to find a new one so my early sales strategy was to go that extra mile for each customer with the aim that I would get their loyalty. Today, more than ever, what I learned all those years ago is to my mind the route to success. And I am glad to bring you a Trilogy of videos with a guest who thinks likewise. She is the author of the book Onboarding Matters: How successful companies transform new customers into loyal customers. Meet Donna Weber for a BVTV Trilogy
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