In this BVTV Leaders Interview, author and top business speech writer, Matt Hughes, gives you a practical guide to writing a persuasive business speech. He chats with BVTV Global’s Malcolm Gallagher about writing in incredibly tense situations, creating the right impressions, touching emotions, making connections and much more. Of the many gains you can get from Matt’s book, a key one is “Making It Fit,” which emphasizes the critical leadership need for self-awareness and matching your communication to your authentic personal style.

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