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You are here: Home / Archives for Marketing Strategy

September 27, 2022 by Malcolm Gallagher Leave a Comment

Managing the disconnect between business & marketing strategies with author, James Everhart

Author James Evergart guests on BVTV1 at www.bizvision.co.ukBVTV Channel One host Malcolm Gallagher says; For years I have been saying that the disconnect between the company business plan and the company marketing plan is a big cause of growth failure. My guest agrees and has done something about it! He is the author of Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics. Meet James Everhart

To view Episode ONE click here or the link below

To view Episode TWO click here

To view Episode THREE click here

Author James Evergart guests on BVTV1 at www.bizvision.co.uk
BVTV Interviews
Managing the disconnect between business & marketing strategies with author, James Everhart
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Tagged With: business strategy, Marketing Strategy

May 6, 2021 by Malcolm Gallagher Leave a Comment

Is your marketing strategy competitive enough for today asks Dr. William Putsis on BV-TV Top Gun Show

Dr.William Putsis talks competitive marketing strategty on BV-TV Top Gun ShowBV-TV Top Gun Sales & Marketing Channel host Malcolm Gallagher says;

Sometimes I meet a guest and the clock beats me! That guest usually has so much to say that’s of value to ALL viewers and listeners that I ask for a quick return. Since my interview with my guest’s about his latest book, The Carrot and the Stick, many have told me that his thinking is so appropriate for the altered times we are in. I make no apologies for wanting to talk further about my guest’s leadership in the subject of marketing as it’s my firm belief that marketing, especially conscious marketing, is the way forward for businesses. My guest is a Professor of Marketing, Economics and Business Strategy at the University of North Caroline-Chapel Hill and a Faculty Fellow for Executive Programs at Yule University. Let’s say hello again from Chestnut Hill Associates to Dr. William Putsis

To view the interview CLICK HERE or the YouTube link below

 

Dr.William Putsis talks competitive marketing strategty on BV-TV Top Gun Show
BVTV Interviews
Is your marketing strategy competitive enough for today asks Dr. William Putsis on BV-TV Top Gun Show
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BVTV Global brings you an inspiring collection of business channels & shows to help you improve performance, productivity and capability

Tagged With: Marketing Strategy

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BVTV Interviews & Shows

Tony Hughes of Huthwaite International on the MTL Show
BVTV Interviews
MTL022: Tony Hughes, CEO of Huthwaite International on the MTL Show
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  • MTL022: Tony Hughes, CEO of Huthwaite International on the MTL Show

    MTL022: Tony Hughes, CEO of Huthwaite International on the MTL Show

    Jun 11, 2020 • 00:26:00

    Tony Hughes has been in the skills development industry for over 35 years. The last 20 of which have been at the helm of world leading training consultancy – Huthwaite International. As CEO, Tony presently works with the Huthwaite team to support companies of all sizes, including 30% of the…

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