Top publisher, Rick Armstrong, tells BVTV what makes a great book

BVTV Sales & Marketing Today Channel host Malcolm Gallagher says; For a production like a book to come to market, there’s a huge “supporting cast” involved. And, I believe, quite sensibly the author has to learn to take a step back here and put himself or herself in the hands of the experienced. Make no mistake, even in this internet world, books are valued. I should know as around the world I have interviewed over 200 authors in the past year including Dr. Bob Nelson who has sold 5 million books. As a proud ambassador of The Cones Books, I thought I would follow through on the process with their publisher. So from Fisher King Publishing, in Thirsk North Yorkshire let’s meet their Managing Director, Rick Armstrong.