BV-TV Top Gun Sales+Marketing Show host Malcolm Gallagher says:
You cannot claim to be a Top Gun in marketing if you yet haven’t grasped the value and usage of a solid CRM system. Yes, many in sales and marketing have a system which is often just a mailing list. But few take time to know why they have a CRM system, what it can do for them both now and in the future.
Quite simply a CRM system helps you put your customers where they should be – at the heart of your business.
But CRM like everything else in technology is moving on and leaders are probing forward with new usage. So who better to have as a guest than one of those leaders, He is the CEO of SugarCRM, welcome Craig Charlton.
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