BVTV Sales & Marketing Channel host Malcolm Gallagher says; Today I want to give you special insight into how the internet is helping businesses in Africa, especially Nigeria, grow their markets and customers. I’m taking you to Nigeria to meet a very experienced digital marketer. I’ll be talking to Joseph Philip in 3 parts First I’ll ask him about the state of digital marketing in Africa – what works and what doesn’t – and how the internet is used. In Part 2 we’ll move to talk about what type of digital marketing solutions Joseph’s clients seek and how he goes about satisfying them across Nigeria. In part 3 we’ll have a serious talk on his thoughts on the future of marketing in Nigeria The pandemic has changed many things, does that mean we need to change our business models if we want to target Nigeria?
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