Keep your focus on these 3 to beat challenging times

BVTV 4 Purpose & Resilience Short Blog

If you are lucky to be young enough to have never faced tough or challenging times then this short blog post may help keep your focus.

And if you have had them in the past then the 3 actions will help you remember and hopefully sail through the challenges we all face.

Action 1

Take Massive Action. That likely means firing off in all directions. Get the whiteboard going in the office, (or for your remote teams use the new whiteboard facility in Zoom). Make every day and every hour important. Be creative, be innovative, be daring

When Bill Gates was trying to get Microsoft going he wanted to get into IBM. Eventually, he got them to agree to a meeting. Instead of the usual “week on Tuesday” booking, he said he would be there that day even though he was hundreds of miles away. How often do salespeople NOT take massive action?

Follow our BVTV 1: Growth & Productivity Channel to keep ahead on tough times success.

Action 2

Communicate your solid purpose and values and do it well. In tougher times customers are less trusting, they need reassurance and, above all, they want to know what you stand for, what’s your purpose, vision and values. In other words, they want to know “who are you” as opposed to “what you do”. Review those values NOW and be very critical. Are they values that are truly customer oriented? If not get re-writing and make sure everyone knows them and lives them. It may seem a “soft” thing to do in these challenging times but you will find it will differentiate you, it will rally your team around you and customers and influencers will think more of you. And that leads to better recommendations and sales.

Follow our BVTV 4: Purpose & Resilience Channel to keep ahead on these issues

Action 3

Make sure you have a full sales funnel. In tough times salespeople are prone to exaggeration as regards their prospects!! Deep Dive into your sales funnel now so that you know what’s working and what isn’t. Who is being productive and who isn’t? How can you help them?  Then make sure you have realistic projections from this exercise. What are you doing to top up the funnel? How long does it take for a customer to go through the funnel? Don’t leave it to the salesperson to give you inaccurate information, take responsibility and ask the right questions. Be curious.

Follow our BVTV 1: Sales Growth Channel to keep ahead on sales and marketing actions.

Want more help to thrive? Our BVTV Todays Answers Collection of coaching, courses and clubs brings you expert help including today’s popular solution, hybrid coaching.