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October 1, 2012 by Malcolm Gallagher Leave a Comment

Sample Post #3

Why Magnetic Headlines Are Crucial for Your Posts

Welcome to Rainmaker. This is a sample post to get you started on your journey. Don’t forget that your headline is the most important aspect of writing a great post, and getting readers to read your opening paragraph.

The first four to six sentences of your post are critical, because if you don’t hook your audience, they will get bored and click away.

What is the benefit you will provide readers that you promised in the title? Be sure to describe the signs of the problem you will offer a solution to toward the end of your post.

Use subheads to improve readability and gather interest

Here you can begin to describe the underlying causes of the problem you have the solutions to, using persuasive arguments and great storytelling, and readers will have no choice but to read more.

Subheads help readers scan your content quickly

Bullet points are helpful to keep your copy reader-friendly, and a proven standard for making a solid argument:

  • Tell a great story, but don’t over-write it. Be authentic!
  • Use internal cliffhangers to entice readers to read more.
  • Use a great image to make an impression on readers from the start.

Subheads draw readers’ attention to your call to action

When you provide real solutions and insights for your prospects and customers, you build trust and authority that will allow you to deepen the conversation further with an opt-in or call-to-action.

Sign up here! This is where a compelling call to action makes it clear to your readers what they need to do next to implement your solution.

Good luck!

Filed Under: Uncategorized

October 1, 2012 by Malcolm Gallagher Leave a Comment

Sample Post #2

Why Magnetic Headlines Are Crucial for Your Posts

Welcome to Rainmaker. This is a sample post to get you started on your journey. Don’t forget that your headline is the most important aspect of writing a great post, and getting readers to read your opening paragraph.

The first four to six sentences of your post are critical, because if you don’t hook your audience, they will get bored and click away.

What is the benefit you will provide readers that you promised in the title? Be sure to describe the signs of the problem you will offer a solution to toward the end of your post.

Use subheads to improve readability and gather interest

Here you can begin to describe the underlying causes of the problem you have the solutions to, using persuasive arguments and great storytelling, and readers will have no choice but to read more.

Subheads help readers scan your content quickly

Bullet points are helpful to keep your copy reader-friendly, and a proven standard for making a solid argument:

  • Tell a great story, but don’t over-write it. Be authentic!
  • Use internal cliffhangers to entice readers to read more.
  • Use a great image to make an impression on readers from the start.

Subheads draw readers’ attention to your call to action

When you provide real solutions and insights for your prospects and customers, you build trust and authority that will allow you to deepen the conversation further with an opt-in or call-to-action.

Sign up here! This is where a compelling call to action makes it clear to your readers what they need to do next to implement your solution.

Good luck!

Filed Under: Uncategorized

October 1, 2012 by Malcolm Gallagher Leave a Comment

Sample Post #1

Why Magnetic Headlines Are Crucial for Your Posts

Welcome to Rainmaker. This is a sample post to get you started on your journey. Don’t forget that your headline is the most important aspect of writing a great post, and getting readers to read your opening paragraph.

The first four to six sentences of your post are critical, because if you don’t hook your audience, they will get bored and click away.

What is the benefit you will provide readers that you promised in the title? Be sure to describe the signs of the problem you will offer a solution to toward the end of your post.

Use subheads to improve readability and gather interest

Here you can begin to describe the underlying causes of the problem you have the solutions to, using persuasive arguments and great storytelling, and readers will have no choice but to read more.

Subheads help readers scan your content quickly

Bullet points are helpful to keep your copy reader-friendly, and a proven standard for making a solid argument:

  • Tell a great story, but don’t over-write it. Be authentic!
  • Use internal cliffhangers to entice readers to read more.
  • Use a great image to make an impression on readers from the start.

Subheads draw readers’ attention to your call to action

When you provide real solutions and insights for your prospects and customers, you build trust and authority that will allow you to deepen the conversation further with an opt-in or call-to-action.

Sign up here! This is where a compelling call to action makes it clear to your readers what they need to do next to implement your solution.

Good luck!

Filed Under: Uncategorized

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Tony Hughes of Huthwaite International on the MTL Show
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  • MTL022: Tony Hughes, CEO of Huthwaite International on the MTL Show

    MTL022: Tony Hughes, CEO of Huthwaite International on the MTL Show

    Jun 11, 2020 • 00:26:00

    Tony Hughes has been in the skills development industry for over 35 years. The last 20 of which have been at the helm of world leading training consultancy – Huthwaite International. As CEO, Tony presently works with the Huthwaite team to support companies of all sizes, including 30% of the…

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