BV-TV Top Gun Sales+Marketing Show host Malcolm Gallagher says:

You cannot claim to be a Top Gun in marketing if you yet haven't grasped the value and usage of a solid CRM system. Yes, many in sales and marketing have a system which is often just a mailing list. But few take time to know why they have a CRM system, what it can do for them both now and in the future.

Quite simply a CRM system helps you put your customers where they should be at the heart of your business.

But CRM like everything else in technology is moving on and leaders are probing forward with new usage. So who better to have as a guest than one of those leaders, He is the CEO of SugarCRM, welcome Craig Charlton.

To view the interview CLICK HERE or the YouTube link below